Customers' perceptions as an antecedent of satisfaction with online retailing services
Year of publication: |
2018
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Authors: | Mwencha, Peter ; Muathe, Stephen |
Published in: |
Journal of marketing and consumer behaviour in emerging markets. - Warszawa : Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, ISSN 2449-6634, ZDB-ID 2925409-7. - 2018, 1, p. 4-27
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Subject: | online retailing | customer satisfaction | perceptions | e-commerce | online consumer behaviour | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing | Website | Kundenservice | Customer service | Datenschutz | Data protection |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.7172/2449-6634.jmcbem.2018.1.1 [DOI] |
Classification: | M00 - Business Administration and Business Economics; Marketing; Accounting. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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