Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Year of publication: |
2021
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Authors: | Moore, Zachary ; Harrison, Dana E. ; Hair, Joseph F. |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 63.2021, 6, p. 693-714
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Subject: | big data | data analytics | data quality | marketing research | research design | research methods | sampling | secondary data | self-administered questionnaires | statistical analysis | structural equation modeling | survey design | survey research | Steuermoral | Tax compliance | Data Mining | Data mining | Marktforschung | Market research | Datenqualität | Data quality | Datenerhebung | Data collection | Statistische Methode | Statistical method | Stichprobenerhebung | Sampling | Befragung | Interview | Big Data | Big data | Wissenschaftliche Methode | Scientific method |
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