Dazzling descriptions and tantalizing titles : how simple versus complex course information influences course selection
Year of publication: |
2022
|
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Authors: | Mourey, James A. ; Markley, Melissa M. ; Koernig, Stephen K. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 44.2022, 1, p. 100-112
|
Subject: | course description | enrollment intention | metacognition | perception | recruitment | Personalbeschaffung | Recruitment | Studierende | Students | Betriebswirtschaftsstudium | Graduate business education | Kognition | Cognition |
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