Destination brand promise : the core of customer-based brand equity modeling
Year of publication: |
2018
|
---|---|
Authors: | Chekalina, Tatiana ; Fuchs, Matthias ; Lexhagen, Maria |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 23.2018, 1, p. 93-107
|
Subject: | Destination branding | Customer-based brand equity model (CBBE) | Brand promise | Value-in-use | Value cocreation | Structural equation modeling (SEM) | Markenführung | Brand management | Strukturgleichungsmodell | Structural equation model | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Partielle kleinste Quadrate | Partial least squares |
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