Determinants for adoption of new products : an empirical study on smart phone customers in Delhi NCR
Year of publication: |
2023
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Authors: | Gera, Navneet ; Yadav, Sangeeta ; Dana, Leo Paul ; Mittal, Akshit |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 43.2023, 2, p. 143-163
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Subject: | innovation | new product | risk | customer innovativeness | hedonic innovativeness | Konsumentenverhalten | Consumer behaviour | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Innovationsakzeptanz | Innovation adoption | Kundenintegration | Customer integration |
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