Determinants of export performance in textile industries of Pakistan

This research is a correlation study of export performance determinants to investigate the interdependency between independent (Increase of pricing strategy adaptation, Increase of export intensity, Firm's commitment to exporting, Export market development, Export market competition, Past Pricing Strategy Adaptation, Past Export Performance Satisfaction, Past Export Intensity, Export market distance) and dependent variables (i.e. Expected Short-Term Export Performance improvement) of export performance. The framework is tested via a survey through questionnaire from industrial exporters of textile in Pakistan. Findings reveals that the past export performance satisfaction with r value reported is positive r=54.2% and p=0.002 < 0.01, which states the result is significant, therefore there is a positive correlation between two variables. Past export performance satisfaction is the only important determinant of short-term export performance improvement in textile sector of Pakistan.