Determinants of tourism coupon redemption
Year of publication: |
2015
|
---|---|
Authors: | Wang, Xia ; Zhang, Jin-He ; Wu, Xiao-Gen |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 3/4, p. 339-351
|
Subject: | Tourism coupon | redemption | determinants | structural equation modeling | Tourismus | Tourism | Kundenbindungsprogramm | Loyalty program | Strukturgleichungsmodell | Structural equation model | Tourismuswirtschaft | Tourism industry |
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