Determining Promotional Effectiveness in Small Retail Firms: An Empirical Investigation
Year of publication: |
1997
|
---|---|
Authors: | Davis, Judy Foster |
Published in: |
American Journal of Business. - Emerald Group Publishing. - Vol. 12.1997, 2, p. 21-28
|
Publisher: |
Emerald Group Publishing |
Subject: | Decision making | Promotional effectiveness | Promotional measurement | Promotional performance | Small buisnesses |
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