Developing ethical consumer personas for the tourism industry : a means-end approach
Year of publication: |
2020
|
---|---|
Authors: | Sahm, Steffen |
Published in: |
Innovation in der Marktforschung. - [Berlin] : Arbeitsgemeinschaft für Marketing (AfM). - 2020, p. 41-52
|
Subject: | Consumer personas | means-end theory | laddering interviews | ethical consumer motivation | Tourismuswirtschaft | Tourism industry | Urlaubsverhalten | Holiday behaviour | Ethik | Ethics | Befragung | Interview |
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