Development of a causal alumni loyalty model : cross-cultural and cross-gender investigations
Year of publication: |
2020
|
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Authors: | Iskhakova, Lilia |
Other Persons: | Hilbert, Andreas (degree supervisor) ; Siems, Florian (degree supervisor) ; Schirmer, Frank (degree supervisor) |
Institutions: | Technische Universität Dresden (degree granting) |
Publisher: |
Dresden |
Subject: | customer loyalty | intention to alumni loyalty | systematic literature review | gender | cross-cultural research | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Kundenbindung | Customer retention | Geschlecht | Gender | Kundenzufriedenheit | Customer satisfaction |
Extent: | 1 Online-Ressource (circa 226 Seiten) Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
Language: | English |
Thesis: | Dissertation, Technische Universität Dresden, 2020 |
Source: | ECONIS - Online Catalogue of the ZBW |
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