KEY DIFFERENCES AND SIMILARITIES IN WAYS OF MANAGING AND SUPPORTING RADICAL PHARMACEUTICAL FRONT END INNOVATION — A CASE STUDY OF THE PHARMACEUTICAL INDUSTRY
Year of publication: |
2015
|
---|---|
Authors: | AAGAARD, ANNABETH |
Published in: |
International Journal of Innovation Management (ijim). - World Scientific Publishing Co. Pte. Ltd., ISSN 1757-5877. - Vol. 19.2015, 01, p. 1550011-1
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | Front end innovation | innovation management | pharmaceutical innovation | radical innovation | case study |
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