Differentiation strategy and export performance in emerging countries : mediating effects of positional advantage among Mozambican firms
Year of publication: |
2023
|
---|---|
Authors: | Navaia, Eurico Colarinho ; Moreira, António ; Ribau, Cláudia |
Published in: |
Economies : open access journal. - Basel : MDPI, ISSN 2227-7099, ZDB-ID 2704214-5. - Vol. 11.2023, 2, Art.-No. 44, p. 1-16
|
Subject: | competitive strategy | differentiation strategy | emerging countries | export performance | international marketing | international marketing strategies | Mozambique | positional advantage | Internationales Marketing | International marketing | Export | Wettbewerbsstrategie | Competitive strategy | Schwellenländer | Emerging economies | Wettbewerbsvorteil | Competitive advantage | Mosambik | Marketingmanagement | Marketing management | Produktdifferenzierung | Product differentiation | Unternehmenserfolg | Firm performance | Internationaler Wettbewerb | International competition | Internationaler Markteintritt | International market entry |
-
Zahoor, Nadia, (2023)
-
Lima Rua, Orlando, (2015)
-
Heredia Pérez, Jorge A., (2023)
- More ...
-
Moreira, António, (2022)
-
The importance of exploration and exploitation innovation in emerging economies
Moreira, António Carrizo, (2022)
-
The importance of exploration and exploitation innovation in emerging economies
Moreira, António Carrizo, (2022)
- More ...