Extent: | X, 185 Seiten Illustrationen 21 cm x 14.8 cm |
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Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. Band 99 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
Language: | German |
Thesis: | Dissertation, Universität Regensburg, 2016 |
ISBN: | 978-3-8300-9129-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011517862