Type of publication: Article
Type of publication (narrower categories): Aufsatz in Zeitschrift ; Article in journal
Language: English
Other identifiers:
10.2478/bsrj-2023-0010 [DOI]
Classification: M30 - Marketing and Advertising. General ; M31 - Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014527165