Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Year of publication: |
2022
|
---|---|
Authors: | Varadarajan, Rajan ; Welden, Roman B. ; Arunachalam S ; Haenlein, Michael ; Gupta, Shaphali |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 2, p. 482-501
|
Subject: | Digital innovation | Digital innovations for the greater good | Digital marketing innovation | Digital technology | Influencer marketing | Innovation | Omnichannel marketing | Social media platforms | Brasilien | Brazil | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Social Web | Social web | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Electronic Commerce | E-commerce |
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