Distinguishing operational customer relationship management and analytic customer relationship management – an organisational perspective
Year of publication: |
2008
|
---|---|
Authors: | Ranjan, Jayanthi ; Bhatnagar, Vishal |
Published in: |
International Journal of Logistics Economics and Globalisation. - Inderscience Enterprises Ltd, ISSN 1741-5373. - Vol. 1.2008, 3/4, p. 225-236
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | aCRM | analytical CRM | customer relationship management | operational CRM | information technology | decision making | service-oriented organisations |
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