Do online hotel rating schemes influence booking behaviors?
Year of publication: |
2015
|
---|---|
Authors: | Casaló, Luis V. ; Flavián Blanco, Carlos ; Guinalíu, Miguel ; Ekinci, Yuksel |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 49.2015, p. 28-36
|
Subject: | Hotel rating | Online travel community | Credibility | Usefulness | Booking intentions | Attitude | Social networks | eWOM | Hotellerie | Hotel industry | Social Web | Social web | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Großbritannien | United Kingdom | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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