Do social media tools impact the development phase? : an exploratory study
Year of publication: |
2014
|
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Authors: | Marion, Tucker J. ; Barczak, Gloria ; Hultink, Erik J. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, S1, p. 18-29
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Subject: | Social Web | Social web | Produktentwicklung | New product development | Interne Kommunikation | Internal communication |
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