Do We Care about Relevance in the International Business Field? On Major Problems of Transferring Our Research to Management Practice

Since nowadays most firms are doing business across borders, we should assumen that managers are (highly) interested in research results from the field of Intenrational Business (IB). We should also expect that research findings are appealing and helpful to the world of management practice. The present contribution, however, demonstrates that a very low percentage of (german) managers (as well as germen consultants) read publications and almost none of them find publications useful for their business activities.