Do women prefer pink? The effect of a gender stereotypical stock portfolio on investing decisions
Year of publication: |
2013
|
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Authors: | Prast, Henriette ; Rossi, Mariacristina ; Torricelli, Costanza ; Druta, Cristina |
Institutions: | Collegio Carlo Alberto, Università degli Studi di Torino |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Number 338 45 pages |
Classification: | g02 ; G10 - General Financial Markets. General ; G11 - Portfolio Choice ; J16 - Economics of Gender ; M30 - Marketing and Advertising. General |
Source: |
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