Does customer trust play a mediating role between salesperson competence and performance?
Year of publication: |
2014
|
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Authors: | Yang, Dong-jenn ; Wu, Meng J. |
Published in: |
International journal of management, economics and social sciences : IJMESS. - Jersey City, NJ : [Verlag nicht ermittelbar], ISSN 2304-1366, ZDB-ID 2678845-7. - Vol. 3.2014, 2, p. 100-121
|
Subject: | Social competence | professional competence | cognitive trust | affective trust | salesperson performance | Vertrauen | Confidence | Kompetenz | Competence | Verkaufspersonal | Salespeople | Qualifikation | Occupational qualification | Kognition | Cognition | Beziehungsmarketing | Relationship marketing |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | hdl:10419/98853 [Handle] |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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