Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Year of publication: |
2024
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Authors: | Su, LuJun ; Ye, Chengzhi ; Huang, Yinghua |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 100.2024, Art.-No. 104810, p. 1-14
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Subject: | Destination nostalgic advertising | Fashion sense | History sense | Perceived destination type | Visit intention | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Werbung | Advertising | Tourismusmarketing | Tourism marketing | Werbewirkung | Advertising effects | Tourismusregion | Tourism destination | Mode | Fashion | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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