Domestic or International Hotels: The Frontrunner of Service Innovation and Customer Choice in Pakistan
Year of publication: |
2010-04-10
|
---|---|
Authors: | Ellahi, Abida ; Rashid, Abdul |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Customer preference | Service innovation | Hotel attributes | Factor analysis |
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