Drama goes viral : effects of story development on shares and views of online advertising videos
Year of publication: |
2019
|
---|---|
Authors: | Quesenberry, Keith A. ; Coolsen, Michael K. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 48.2019, p. 1-16
|
Subject: | Content Sharing | Dramatic Form | Social Media | Story | Viral Advertising Videos | Viral Marketing | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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