Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks
Year of publication: |
2022
|
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Authors: | Agnihotri, Raj ; Mani, Sudha ; Chaker, Nawar N. ; Daugherty, Patricia J. ; Kothandaraman, Prabakar |
Published in: |
Decision sciences. - Oxford : Wiley-Blackwell, ISSN 1540-5915, ZDB-ID 2066218-X. - Vol. 53.2022, 1, p. 181-215
|
Subject: | customer loyalty | firm performance | Online social networks | sales performance | social capital | social media | Social Web | Social web | Sozialkapital | Social capital | Soziales Netzwerk | Social network | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Performance-Messung | Performance measurement |
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