e-voicing an opinion on a brand
Year of publication: |
2011-06-16
|
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Authors: | Roederer, Claire ; Filser, Marc |
Institutions: | HAL |
Subject: | Internet | social networks | brands |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00600695/en/ Published - Presented, KIT Workshop, 2011, Strasbourg, France |
Source: |
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