Eco-friendly product development strategy : antecedents, outcomes, and contingent effects
Year of publication: |
November 2016
|
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Authors: | Katsikeas, Constantine S. ; Leonidou, Constantinos N. ; Zeriti, Athina |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 6, p. 660-684
|
Subject: | Sustainability | Green | Product development | Top management commitment | Business environment | Performance | Innovation | Produktentwicklung | New product development | Öko-Produkt | Sustainable product | Innovationsmanagement | Innovation management | Umweltmanagement | Environmental management | Nachhaltigkeit |
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