Effect of celebrity endorsement on tourists' perception of corporate image, corporate credibility and corporate loyalty
Samuel Seongseop Kim; Jinsoo Lee; Bruce Prideaux
Year of publication: |
2014
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Authors: | Kim, Samuel Seongseop ; Lee, Jin-soo ; Prideaux, Bruce |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 37.2014, p. 131-145
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Subject: | Celebrity | Corporate image | Corporate credibility | Corporate loyalty | Endorsement | Japanese tourist | Structural equation modeling | Firmenimage | Corporate reputation | Celebrity-Werbung | Celebrity endorsement | Urlaubsverhalten | Holiday behaviour | Beziehungsmarketing | Relationship marketing | Japan | Glaubwürdigkeit | Credibility | Strukturgleichungsmodell | Structural equation model |
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