Effect of colour and relative product size (RPS) on consumer attitudes
Year of publication: |
2013
|
---|---|
Authors: | Jain, Varsha ; Roy, Subhadip ; Pant, Adwita |
Published in: |
Transnational Marketing Journal. - Transnational Press London, UK, ISSN 2041-4692. - Vol. 1.2013, 1, p. 41-58
|
Publisher: |
Transnational Press London, UK |
Subject: | Colour and product size | advertisements | consumer attitudes | product familiarity | India |
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