Effectiveness of virtual reality technologies in digital entrepreneurship : a comparative study of two types of virtual agents
Year of publication: |
2022
|
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Authors: | Ben Saad, Sihem ; Choura, Fatma |
Published in: |
Journal of research in marketing and entrepreneurship. - Bingley : Emerald, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 24.2022, 1, p. 195-220
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Subject: | Anthropomorphic virtual agent | Avatar | Digital entrepreneurship | Flow state | Perceived realism | Telepresence experience | Virtual reality | Virtuelle Realität | Electronic Commerce | E-commerce | Social Web | Social web | Virtuelle Organisation | Virtual organization | Digitalisierung | Digitization | Internet | Virtuelles Team | Virtual team | Entrepreneurship | Entrepreneurship approach |
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