Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan
Year of publication: |
2011
|
---|---|
Authors: | Hasan, Syed Akif ; Subhani, Muhammad Imtiaz |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Advertising | Deceptive Advertising | Consumer Loyalty | Telecommunication |
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