Effects of revenue management on perceived value, customer satisfaction, and customer loyalty
Year of publication: |
2022
|
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Authors: | Matsuoka, Kohsuke |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 148.2022, p. 131-148
|
Subject: | Customer relationship management | Financial performance | Nonfinancial performance | Revenue management | Beziehungsmarketing | Relationship marketing | Revenue-Management | Kundenzufriedenheit | Customer satisfaction | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance |
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