Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies
Year of publication: |
2022
|
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Authors: | Mladenović, Dušan ; Rrustemi, Visar ; Martin, Sebastian ; Kalia, Prateek ; Chawdhary, Rahul |
Publisher: |
Brno : Masaryk University, Faculty of Economics and Administration |
Subject: | eWOM | social relationship variables | conformity | age | gender | emerging economies |
Series: | MUNI ECON Working Paper ; 2022-02 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 10.5817/WP_MUNI_ECON_2022-02 [DOI] 1831409364 [GVK] hdl:10419/267964 [Handle] RePEc:mub:wpaper:2022-02 [RePEc] |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: |
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