Einführung in die Produktpolitik im Marketing
von Werner Pepels
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Pepels, Werner |
| Institutions: | Duncker & Humblot (publisher) |
| Publisher: |
2019: Berlin : Duncker & Humblot |
| Subject: | Marketing | Produktmanagement | Product management | Produktpolitik | Produktentwicklung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 232 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 224-229 |
| ISBN: | 978-3-428-15831-7 ; 3-428-15831-8 ; 978-3-428-85831-6 ; 978-3-428-55831-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012058606