Elderly consumers in marketing research : a systematic literature review and directions for future research
Year of publication: |
2022
|
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Authors: | Berg, Hanna ; Liljedal, Karina T. |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 5, p. 1640-1664
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Subject: | systematic literature review | consumer aging | elderly consumers | marketing research | Marktforschung | Market research | Demographie | Demography | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Altersgruppe | Age group |
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