Emerging market innovations : unique and differential drivers, practitioner implications, and research agenda
Year of publication: |
2020
|
---|---|
Authors: | Shankar, Venkatesh ; Narang, Unnati |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 5, p. 1030-1052
|
Subject: | Innovation | Emerging market | New product | Research agenda | Schwellenländer | Emerging economies | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
-
The influence of competition from informal firms on new product development
McCann, Brian T., (2017)
-
Emerging markets firms' catch-up strategy in new product development : cases from Chinese companies
Jiang, Crystal X., (2016)
-
Jugend, Daniel, (2017)
- More ...
-
The management of talent for innovation : optimal contracting for selection and incentives
Narang, Unnati, (2018)
-
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati, (2019)
-
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati, (2019)
- More ...