Empirical Conclusion from the Managerial Perception for the Various Multi-Brands Strategies and their Implementations
Year of publication: |
2011
|
---|---|
Authors: | Hasan, Syed Akif ; Subhani, Muhammad Imtiaz |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Multi-brand strategies | managerial perception | shelf-space | market segments |
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