Engaging in or escaping co-creation? : an analytical model
Year of publication: |
2021
|
---|---|
Authors: | Van den Broeke, Maud ; Paparoidamis, Nicholas |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 231.2021, p. 1-9
|
Subject: | Customer co-creation | Flexibility | Product development effort | Kundenintegration | Customer integration | Produktentwicklung | New product development | Flexibles Fertigungssystem | Flexible manufacturing system | Beziehungsmarketing | Relationship marketing | Flexibilität | Betriebliche Wertschöpfung | Value creation |
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