Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability
Year of publication: |
[2023]
|
---|---|
Authors: | Kotler, Philip ; Kartajaya, Hermawan ; Hooi, Den Huan ; Mussry, Jacky |
Publisher: |
Hoboken, NJ : Wiley |
Subject: | Marketing | Strategisches Management | Strategic management | Organisatorischer Wandel | Organizational change | Kreativität | Creativity |
Description of contents: | Table of Contents [gbv.de] |
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Design Thinking for New Business Contexts : A Critical Analysis through Theory and Practice
Huang, Yujia, (2022)
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Rethinking dynamic capabilities from a creative action perspective
MacLean, Donald, (2015)
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Bogactwo społeczno-emocjonalne i twórczość organizacyjna w przedsiębiorstwie
Bratnicka-Myśliwiec, Katarzyna, (2019)
- More ...
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Asian competitors : marketing for competitiveness in the age of digital consumers
Kartajaya, Hermawan, (2019)
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Marketing for competitiveness : Asia to the world! : in the age of digital consumers
Kotler, Philip, (2017)
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Winning the future : marketing and entrepreneurship in harmony
Kotler, Philip, (2021)
- More ...