Entrepreneurial performance and marketing analytics : the role of new product innovation
Year of publication: |
2024
|
---|---|
Authors: | Lin, Fenfang ; Eng, Teck Yong |
Published in: |
Journal of small business & enterprise development. - Bradford : Emerald, ISSN 1758-7840, ZDB-ID 2031784-0. - Vol. 31.2024, 2, p. 418-440
|
Subject: | Marketing analytics | Customer-driven NPD | Competitor-driven NPD | Incremental innovation | Business performance | Produktentwicklung | New product development | Innovation | Marketing | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
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