Eurasian Business Perspectives : Proceedings of the 25th Eurasia Business and Economics Society Conference

edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal.

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.

MoreLess

Year of publication:	2020 ; 1st ed. 2020.
Other Persons:	Bilgin, Mehmet Huseyin (ed.) ; Danis, Hakan (ed.) ; Demir, Ender (ed.) ; Ucal, Meltem Ş. (ed.)
Publisher:	2020.: Cham : Springer International Publishing 2020.: Cham : Imprint: Springer
Subject:	Management \| KMU \| SME \| Welt \| World
Description of contents:	Marketing -- Tourism -- Management -- Accounting and Finance.

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 Online-Ressource(XVII, 367 p. 50 illus.)
Series:	Eurasian Studies in Business and Economics ; 12/2 Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-35051-2 ; 978-3-030-35050-5 ; 978-3-030-35052-9 ; 978-3-030-35053-6
Other identifiers:	10.1007/978-3-030-35051-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399228