Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement
Year of publication: |
2019
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Authors: | Gómez-Suárez, Mónica |
Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 9.2019, 1/10, p. 1-16
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Subject: | brand | consumer | customer | brand love | attachment | engagement | structural equation modeling (SEM) | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Emotion | Markenartikel | Brand | Markenimage | Brand image |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/admsci9010010 [DOI] hdl:10419/239907 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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