Exploring Differences between Inventors, Champions, Implementers and Innovators in Creating and Developing New Products in Large, Mature Firms
Year of publication: |
2014
|
---|---|
Authors: | Sim, Edward W. ; Griffin, Abbie ; Price, Raymond L. ; Vojak, Bruce A. |
Publisher: |
[S.l.] : SSRN |
Subject: | Innovation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Großunternehmen | Large firm |
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