Exploring the drivers of brand loyalty in a digitized world
Toobah Sharif Khattak, Usamah Iyyaz Billah
Year of publication: |
2023
|
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Authors: | Khattak, Toobah Sharif ; Billah, Usamah Iyyaz |
Published in: |
The Lahore journal of business. - Lahore : [Verlag nicht ermittelbar], ISSN 2223-0025, ZDB-ID 2798394-8. - Vol. 10.2022, 2, p. 109-140
|
Subject: | Customer engagement | brand loyalty | online banking | digitization | uses and gratifications theory | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Markenführung | Brand management | Online-Marketing | Internet marketing | Electronic Banking | Electronic banking | Social Web | Social web |
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