Exploring value co-creation in Fan Fests : the role of fans
Year of publication: |
February 2018
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Authors: | Kolyperas, D. ; Sparks, L. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 1, p. 71-84
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Subject: | Value | co-creation | SDL | CCT | Fan Fests | sport | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Sportorganisation | Sport organization | Fußball | Football |
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