Externally directed and internally directed market launch management : The role of organizational factors in influencing new production success
Year of publication: |
2012
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Authors: | Kuester, Sabine ; Homburg, Christian ; Heß, Silke C. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 6, S1, p. 38-52
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Subject: | Markteintritt | Market entry | Marketingmanagement | Marketing management | Prozessmanagement | Business process management |
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