Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Year of publication: |
2023
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Authors: | Grashui, Jasper ; Su, Ye |
Published in: |
Studies in agricultural economics. - Budapest : [Verlag nicht ermittelbar], ISSN 2063-0476, ZDB-ID 2635807-4. - Vol. 125.2023, 1, p. 37-44
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Subject: | farmer-owned | agricultural cooperative | consumer behaviour | label comprehension | price fairness | structural equation model | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Preismanagement | Pricing strategy | Warenkennzeichnung | Product labelling | Wahrnehmung | Perception | Markenartikel | Brand | Strukturgleichungsmodell | Structural equation model | Markenführung | Brand management | Handelsmarke | Store brand |
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