Fast fashion consumer engagement on Instagram : a case study
Year of publication: |
2024
|
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Authors: | Bonilla Quijada, María del Rocío ; Del Olmo Arriaga, Josep Lluis ; Adreu Domingo, David ; Ripoll-i-Alcon, Joan |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2322111, p. 1-14
|
Subject: | Engagement | social media | Instagram | Primark | customer experience | fast fashion | Mode | Fashion | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Markenführung | Brand management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2024.2322111 [DOI] |
Classification: | M0 - Business Administration and Business Economics; Marketing; Accounting. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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