Financial dimensions of marketing management
Frank H. Mossman ; W. J. E. Crissy ; Paul M. Fischer
| Year of publication: |
1978
|
|---|---|
| Authors: | Mossman, Frank H. ; Crissy, William Joseph Eliot ; Fischer, Paul M. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marketingmanagement | Finanzierung | Marketing |
| Extent: | XVIII, 170 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-03376-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004625575