Financial Knowledge and Personal Financial Literacy in Investment Priorities Among University Students

Financial literacy covers basic knowledge on financial tools such as saving, budgeting, investing and risk management. This research aimed to examine the role of financial knowledge and financial literacy in investment priorities among university student. Total 23 questions were formed that covered three areas which were financial literacy, financial education and investment priorities. Total 238 respondent participated in this survey. It was found that financial literacy had significant positive effect (R Square = 0.677) on Investment Priorities. However, financial education had less significance to achieve minimal positive effect on Financial Literacy similarly with Financial Education and Investment Priorities